SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success adhered to an acquainted pattern: earn steadily, conserve aggressively, get a home, and plan for retired life. Yet Gen Z is approaching money with a fresh point of view. Rather than concentrating exclusively on long-term buildup, this generation is focusing on bala

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